Globalisation and digitisation bring about radical changes in society and the economy troughout Europe. As a highly export-oriented economy with mostly small businesses, Austria thus all the more needs high innovation dynamics to cope with those challenges. In this context, the creative industries play a crucial role as a driving force for the economy as a whole in terms of growth and innovation.
Austria has been among the first movers to recognise the importance of creative industries with regard to innovation policy and has incorporated the creatives industries into the national strategy for research, technology and innovation.
Back in 2008, the Federal Ministry for Digital and Economic Affairs (BMDW) started with "evolve", a scheme to promote innovation in and by means of the creative sector. The present creative industries strategy is to continue on this successful path. The strategy was devised in a co-creative process of several months in spring 2016, led by the BMDW in co-operation with Kreativwirtschaft Austria (KAT), Austria Wirtschaftsservice GmbH (aws) and the Austrian Federal Economic Chamber (WKO). About 100 creative entrepreneurs and experts from many disciplines participated altogether in devising the strategy and contributed substantial input during a stakeholders workshop.
The objectives of the creative industries strategy are therefore:
- Strengthening the Austrian innovation system
- Strengthening the competitiveness of the creative industries
- Strengthening the creative industries' transformative impact on other economic sectors
- Enhancing Austria's international image as a creative, innovative and cultural nation.